Thinking on AI, media monitoring methodology, and narrative strategy.
The brands that come out ahead of a media moment aren't the ones with the fastest response team. They're the ones who saw it coming.
A single sentiment score tells you how a story feels right now. Sentiment velocity tells you where it's headed — and that's usually the more useful number.
Manual media monitoring can't keep pace with a news cycle that moves in minutes. Here's what AI actually changes for communications teams — and what it doesn't.
